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Personal Branding

Companies develop brands to help market their products and services.
Today more than ever, so should you be looking at developing your own brand.

Just as with corporate brands, your personal brand is your promise of value. It’s what separates you from your peers, your colleagues, and your competitors. It allows you to communicate in a way that is relevant and effective for your target audience. Personal branding is not about building a false image for the outside world or building a series of marketing activities; rather it is about understanding your unique combination of rational and emotional attributes--your strengths, skills, values and passions--and using these attributes to differentiate yourself to guide your career decisions and attain higher levels of achievement. Successful brands are not created but rather uncovered, strengthened, and nurtured.

Therefore, whether you are a president of your own company, a senior executive, or an employee of a company of any size, managing your brand is critical to achieving your professional goals. When you have built and nurtured a winning brand, you’ll reap the many benefits, including:
 
• Understanding yourself better
• Increasing your confidence
• Increasing your visibility and presence
• Differentiating yourself from your peers
• Increasing your compensation
• Thriving during downturns in the economy
• Expanding into new business areas

Take the Personal Branding Quiz (download PDF)

In a result driven three-step process you too can build and uncover your personal brand. In a world where cities, CEOs, politicians, and highways are branded, you too need to think about yourself in the same terms. People today want to surround themselves with brands because strong brands produce great results. Personal branding is one of the most important business development tools you can use.

Content used with permission from
William Arruda, Reach Communications Consulting, Inc.

“Coaching with Linda on my Personal Brand has helped me define my strengths, goals and focus. With Linda’s help I am able to identify what sets me apart from my peers and competitors. Building my personal brand has been instrumental in helping me move ahead in my business and career.”
—L.N. Marketing Director